Warranty Intel

Panasonic - Driving Consumer Engagement & Brand Experience with Warranty

December 17, 2020 Aquant Episode 2
Warranty Intel
Panasonic - Driving Consumer Engagement & Brand Experience with Warranty
Chapters
Warranty Intel
Panasonic - Driving Consumer Engagement & Brand Experience with Warranty
Dec 17, 2020 Episode 2
Aquant

A comprehensive warranty or a product discount? Which one of those is more attractive to consumers, ultimately driving them to make a purchase? Hear Michelle Esgar, Manager of Brand Experience at Panasonic detail what her team has learned about the shifting consumer perspective on how warranty supports brand value and pricing, the ways that Panasonic has gotten more creative with warranty offerings, how different generations view warranty as a value-add, and much more.

Show Notes

A comprehensive warranty or a product discount? Which one of those is more attractive to consumers, ultimately driving them to make a purchase? Hear Michelle Esgar, Manager of Brand Experience at Panasonic detail what her team has learned about the shifting consumer perspective on how warranty supports brand value and pricing, the ways that Panasonic has gotten more creative with warranty offerings, how different generations view warranty as a value-add, and much more.